This ad is one of those that spend its entire duration (quite literally) hollering about a product benefit. A man who has sold several household durables realises he’s all but given them away after one of his aggravating smart aleck neighbours (who seem to populate commercials everywhere) informs him of Quikr’s maximum selling price option. And yet the ad is well cast and performed with enough manic energy to raise a smile, making the hard sell a lot more palatable.
An ad that tugs at at the heartstrings flounders. Another that appeals to the brain wins big. Presenting another week’s selection of Best-Bekaar carefully picked by our consumer panel.
Article Source: The Economic Times