Startups In E-Space Ink Deals With Actors

Classifieds portal Quikr recently signed-up Ranveer Singh and Suriya, along with a change in brand identity. E-commerce venture Yepme had Shah Rukh Khan as its brand ambassador, travel portal Yatra partnered with Salman Khan.Amitabh Bachchan endorses local classifieds JustDial and baby products e-commerce firm FirstCry. Some players enter into partnerships for events or a certain product on the platform. For instance, Myntra partnered with Ranveer Singh for its Roadster line of clothes, and with Hrithik Roshan for the HRX collection.

Pranay Chulet, founder and CEO of Quikr, said, “We had to communicate the launch of these verticals with a bang because it does unleash a very different kind of force in the industry .Like me, most of India is crazy about movies so we roped in film actors to help us communicate this change across the country.

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