Quikr Deepens Its Verticalization Focus with Launch of QuikrHomes
Creates All-inclusive Real Estate Marketplace for Builders, Brokers and Home Seekers with monthly GMV of Rs.15,000 crores
Quikr, I
ndia’s No. 1 cross category classifieds business, today announced the launch of QuikrHomes. With over 2 lakh real estate transactions on Quikr, QuikrHomes will provide customer engagement and lead management tools for builders and brokers. It will also provide a complete living experience for home seekers in the form of additional information about the neighbourhood, schools, malls, hospitals, parks and walking areas.
Quikr, which is the most extensive platform for people to connect with each other to buy or sell goods, has now enhanced its range of services to help people search a lifestyle that comes packaged in a home. Its ongoing interactions with its customers across their needs in cars, electronics, jobs and education makes it easier.
“The number of areas where we had a large scale of business had become one of the biggest open secrets in the Indian internet market. Verticalization was an obvious logical step to unlock this secret and have our user’s further benefit from the true breadth and scale of our platform. Our real estate business has grown three times in the last two years and with the dedicated focus on QuikrHomes, we are confident we will at least double it every year for the next three years”, said Pranay Chulet, Founder & CEO Quikr.
With features unmatched by other established platforms, QuikrHomes housing options include,
- Paying guest accommodation to luxury real estate projects
- Curated neighbourhood and lifestyle
- Verified data about key establishments
- Integration with insights on other transactional activities across the platform.
- Reviews and Ratings of homes, Expert blogs
- Pricing Calculator Engine
Talking about the potential of the market, Manish Sinha, Head of QuikrHomes said, “With Indian real estate marketing moving online to capture a $20 billion market coupled with our cross category platform, we are uniquely positioned to capture the market share for our homes vertical. Quikr already had the largest number of individual led listings for real estate category especially in the metros and had a very large number of real estate developers marketing their projects well before the idea of QuikrHomes was born.”
As the pioneer in the cross-category classifieds space since the company’s inception in 2008, Quikr is the only classifieds platform in the country to launch separate verticals for important categories. It recently launched QuikrCars, a vertical sharply focused on all kinds of automobiles. A market leader with the largest user base and category footprint in India, the company has consistently brought out innovations which are needed in the Indian market, including a Missed Call service for new mobile internet users, Maximum Selling Price (MSP), QuikrNXT, and payments and delivery for C2C transactions.
About Quikr
Quikr is India’s leading cross-category classifieds platform that is used by over 30 million unique users a month. It is present in 1000 cities in India and operates in over 10 categories that include mobile phones, household goods, cars, real estate, jobs, services and education. Quikr operates across desktop, laptop and mobile phones, and allows consumers as well as small businesses to sell, buy, rent and find things across its multiple categories with great ease. Quikr’s investors include Warburg Pincus, Kinnevik, Tiger Global Management, Matrix Partners India, Norwest Venture Partners, Nokia Growth Partners, Steadview Capital, Omidyar Network, Ebay Inc.