Want to transfer funds from your account? Give your bank a missed call. Want to hear Bollywood music? Dial a number and hang up.
Making a missed call by calling a number and letting it ring is a popular way of communicating in India because the caller doesn’t have to spend money. Marketing companies, politicians, banks and others now use this practice to reach millions who have cellphones but limited means.
Here are five things you can do in India by ringing a number and hanging up.
1. Find a job
People who don’t have Internet access can find jobs posted on listings website Quikr.com, by giving a missed call.
Individuals can call +91 1800 1033 331, and hang up. An employee of Quikr calls back, and asks for the caller’s personal information, education and experience, to prepare an on-the-spot resume. Within minutes, the caller gets a text message listing a few jobs available, including a number to call to apply for the position.
2. Enjoy Bollywood
A prime example of how companies use missed calls as a marketing tool is an on-demand music channel launched by consumer-goods company Hindustan Unilever.
Callers give a missed call on +91 1800 3000 0123, and they get a call back from the automated system,
which plays an entertainment channel.