Quikr’s AtHomeDiva aims to provide beauty at your fingertips in its new ad campaign – ETBrandEquity
Created by Dentsu Aegis Network’s digital agency Dentsu Webchutney, the campaign shares the stories of three women who talk about the reasons behind why they tend to postpone their salon time
AtHomeDiva, Quikr’s on-demand at-home beauty services brand has rolled out a campaign encouraging women not to wait to look great.
Created by Dentsu Aegis Network’s digital agency Dentsu Webchutney, it consists of a series of videos showing the stories of three women who are at different stages of life, sharing a variety of reasons on why they tend to postpone their salon time. Never-ending household tasks, pregnancy related fatigue and the unwillingness to step out after a hectic week are some of the reasons. Through the series, Webchutney precisely highlights the times when going to a salon for women isn’t as easy as it sounds and successfully positions AtHomeDiva as an easy and convenient option.