Stars Shine on the Start-Up Parade

Flush with funds, Big Basket, OLX, Quikr, First Cry and many others are using celebrity endorsers to build their brands


Big Bucks for Big StarsIndian start-ups have had a bountiful 2015 – in the first six months close to Rs 15,600 crore has been channeled into a growing basket of ventures according to financial research company, VC Edge. And flush with funds, these companies have hired a battery of stars to endorse their brands. Some of the most prominent members in the list are Quikr (Ranveer Singh from Bollywood and Suriya from the Tamil film industry) and OLX (Allu Arjun from Telegu films), BigBasket (Shah Rukh Khan), FirstCry and Just Dial (both endorsed by Amitabh Bachchan) and Yatra (Salman Khan).

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